One of my favourite things about London is how much there is to explore here! Whenever I have a free weekend I always try and find something new. Last weekend I visited Dover Street Market, an amazing indoor market with a huge range of luxury brands presented in incredible retail environments. Every floor has a totally different feel and I had no idea what was coming next!
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Kirsty Mitchell Gallery |
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Alexander McQueen Storefront |
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T-shirt Vending Machine |
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Dior! |
I also checked out the 'Persona Synthetics' store on Regent St. This is one of the best marketing campaigns I've seen in a while. Channel 4 have a new program starting in June called Humans which explores the idea of having very human like robots as servants in our homes in the future. By combining a fully functioning website, tv advertising campaign and live Twitter account with this interactive store front Channel 4 have managed to fool quite a few people into thinking this is more than just a new TV series! If you've ever watched 'Black Mirror' it looks like it's going to be in a similar style to that..I can't wait!
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Love the Barbie theme at Moschino! |
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